A Fresh Start in Los Angeles
When the Lakers moved from Minneapolis to Los Angeles in 1960, they wanted a new identity. Their traditional light blue uniforms no longer fit the glitz and glamour of Hollywood. The team sought colors that would capture attention in their new city.
Jack Kent Cooke’s Vision
In 1965, Canadian businessman Jack Kent Cooke purchased the Lakers. Cooke envisioned bold changes, including a striking new color scheme. He chose purple and gold, inspired by the royal colors of kings and emperors. Cooke believed these colors would set the Lakers apart and reflect the success he expected from his team.
Unveiling the New Look
The Lakers debuted the purple and gold uniforms during the 1967-68 season, which immediately became iconic. The vibrant colors symbolized the franchise’s ambitions in Los Angeles and became a permanent part of their brand.
The Story Behind the Lakers’ Iconic Look 🏀
A Fresh Start in Los Angeles
When the Lakers moved from Minneapolis to Los Angeles in 1960, they wanted a new identity. Their traditional light blue uniforms no longer fit the glitz and glamour of Hollywood. The team sought colors that… pic.twitter.com/4Yxr7QrGXu— Detective Tiger's Stories (@TigerDetective) October 23, 2024