The Rise of the GIF: From Innovation to Internet Staple

In 1987, Steve Wilhite and his team at CompuServe needed a way to display images without using too much memory. They developed the Graphics Interchange Format (GIF), a compressed file format that could store multiple images in one file. Using the Lempel-Ziv-Welch (LZW) compression algorithm, GIFs allowed for efficient image sharing and later became the first format to display color images online.

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