Beer to Bricks: The Heineken Bottle That Could Build Houses 🍺
In the early 1960s, Alfred Heineken, while visiting the Caribbean islands, noticed two major problems: the beaches were littered with empty beer bottles, and the local communities lacked adequate building materials. To tackle both issues, he came up with a revolutionary idea: the World Bottle, or WOBO, which could be used both as a beer container and as a brick for building.
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