A Nation Fueled by Pills
In 1969, journalist Susanna McBee walked into multiple doctors’ offices, receiving amphetamine prescriptions within minutes. She was handed colorful diet pills before even speaking. Her investigation revealed a widespread problem—amphetamines were handed out freely, normalized for weight loss and mental health.
War and the Rise of Stimulants
Amphetamines were first widely used during World War II, given to soldiers to stay awake in battle. By the war’s end, millions had been exposed to Benzedrine, normalizing its use. Soon after, drug companies marketed amphetamines for weight loss and depression, fueling a massive demand across America.
The Rainbow Diet Pill Industry
In the 1950s and 1960s, diet pill clinics prescribed amphetamines mixed with barbiturates, creating a dangerous cocktail. Doctors were encouraged to vary pill colors to create the illusion of personalized treatments. By 1970, nearly 10 million Americans were using prescription amphetamines, with over 3 million addicted.
The Crackdown and Lasting Impact
McBee’s exposé in LIFE magazine, combined with congressional hearings, led to amphetamines being classified as a controlled substance in 1971. Though the epidemic faded, the pattern repeated decades later with opioids—another prescription drug crisis fueled by aggressive marketing and medical overuse.
In 1969, journalist Susanna McBee visited doctors and got amphetamine prescriptions in minutes. Pills were handed to her before she spoke. Her investigation revealed millions were using stimulants, first popularized in war, now fueling an addiction crisis. 🧵👇 pic.twitter.com/titsHhjrsg
— Detective Tiger's Stories (@TigerDetective) February 4, 2025