Hidden off the coast of Finland lies an 8.4-acre (3.4-hectare) private island that once enforced a strict and highly publicized entry requirement: no men allowed. In 2017, a former corporate executive purchased a remote, forested piece of land in the Baltic Sea to transform it into an exclusive women-only resort known as SuperShe Island.
From a rigorous vetting process and high-end wellness activities to its sudden multi-million dollar sale and transition into a digital application, this isolated destination quickly captured global attention in the travel industry.
From Corporate Consulting to a Baltic Sea Purchase
The project began with entrepreneur Kristina Roth. After building and subsequently selling her highly successful consulting business, Matisia Consultants, Roth sought a new venture. During a vacation in Finland, she discovered an uninhabited island in the Raseborg archipelago.
The property spanned 8.4 acres (3.4 hectares) and featured dense pine forests and rocky shores. In 2017, Roth officially purchased the land. Her stated goal was to create a destination where women could network, relax, and focus entirely on themselves without external distractions.
Constructing the Remote Finnish Resort
Developing the island required significant logistical planning. Construction crews arrived by boat and helicopter to build the necessary infrastructure. They erected four newly designed, luxury wooden cabins equipped with modern amenities, heating, and Scandinavian furniture.
The resort also included a main house for communal dining, Finnish saunas, and spa facilities. The construction process modernized the isolated landmass while keeping the surrounding natural environment intact. In June 2018, SuperShe Island officially opened its doors to its first guests.
A Rigorous Guest Vetting Process and Daily Operations
Gaining entry required more than paying the booking fees, which ranged from three thousand to six thousand dollars for a week-long stay. Roth instituted a mandatory application process for all prospective visitors. Applicants had to submit an online form detailing their professional background and reasons for attending. Following the initial screening, applicants underwent a mandatory video interview with Roth herself.
Once on the island, guests participated in a structured itinerary focused on health and networking. The daily schedule featured physical activities like kayaking in the Baltic Sea, paddleboarding, hiking, and daily yoga sessions. The resort employed a dedicated staff, including private chefs who prepared daily meals using locally sourced, organic ingredients.
The Multi-Million Euro Sale and Digital Transition
The physical resort on SuperShe Island officially ceased operations when Kristina Roth placed the property on the real estate market in 2020. She listed the 8.4-acre (3.4-hectare) island with an international brokerage firm for an asking price of 3.3 million euros.
The closure followed a change in the business model. Roth transitioned the SuperShe brand away from operating a physical hospitality venue and turned it into a digital networking application. The high costs and logistical demands of maintaining a remote property in the Baltic Sea factored into the decision to sell the land and move the community entirely online.